Smartphone season has well and truly kicked into gear as it always tends to do at this time of year. Following the launch of the Samsung Galaxy Z Fold 7 and Z Flip 7 this month, and with Apple’s iPhone 17 announcement expected for September, it’s first the turn of Google to let us all know what it has in store for its next slew of Pixel phones.

Google has just confirmed the exact date of its next Made by Google event in Brooklyn, New York on August 20, 2025, where it promises it will “introduce the latest additions to our Pixel Portfolio of devices”, according to Tech Radar. The show will start at 1pm ET, which is 6pm UK time.

That means it is almost certain that Google will use this event to lift the lid on the Pixel 10 phones and Pixel Watch 4 smartwatches, the line up set to replace last year’s Pixel 9 and Pixel Watch 3.

Google is notoriously bad at keeping its Pixel phones secret, with leaks and rumours aplenty already online for the Pixel 10. We are expecting the firm to directly update each of its current Pixel devices, which means we will probably see a Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and a Pixel 10 Pro Fold.

Online leakers and sleuths reckon the design of these phones will stick very closely to the Pixel 9 range, in what could be a very iterative update year for Google. Android Headlines published renders of the Pixel 10 which look identical to the Pixel 9.

The Pixel 9 was the same size as the 9 Pro, the latter adding a telephoto camera lens and more premium design. The 9 Pro XL had a bigger screen and battery, while the quiet revelation was the 9 Pro Fold, which improved no end on the original Pixel Fold with a slimmer, accomplished design.

Google will likely upgrade its in-house processor in these phones to the Tensor 5 chip. These have traditionally been less powerful than the equivalent Qualcomm processor used in competing flagship Android phones, but suit the Pixel for performance, especially when it comes to artificial intelligence (AI) smarts.

Rumours also point to a Pixel Watch 4 in the same 41mm and 45mm sizes as the Watch 3, but there are few details beyond the fact the design probably won’t change much. Google has stuck with its pebble-like circular display design since the original Pixel Watch in 2022.

Aside from the iPhone in September, Google's phone launch should be one of the last big ones of the year. You'll then have to wait for the Samsung Galaxy S26 line up to be announced in January or February before you get another major Android phone launch for the UK market.