Once the go-to destination for a family holiday, Turkey is falling out of favour with British tourists.  Price increases and massive crowds are causing Brits to look elsewhere for their holiday destinations. For those looking for the perfect combination of sandy beaches, ancient cities, bustling bazaars and foodie heaven, the travel experts at eurochange have shared a lesser-known holiday spot that is similar to Turkey but at a lower price point. 

Laura Evans-Fisk, head of digital and engagement at eurochange, said:  “There are still some great alternatives for families who want warm weather, beautiful beaches, and a taste of local culture without breaking the bank.”

One such destination is Morocco, especially its northern coast.

Laura said: “The northern coast, especially around Tangier, Asilah, and Tetouan, blends Mediterranean beach vibes with a North African twist. Think whitewashed towns, laid-back seaside promenades, and long sandy beaches that are perfect for kids. It’s less developed than Turkey’s bustling coastal resorts, which means fewer crowds and a more authentic feel, without losing the family holiday essentials.”

For foodies, Morocco is the perfect destination - especially for the budget conscious.

Laura said: “Food-wise, northern Morocco is a dream. You can feast on tagines, couscous, grilled fish, and fresh bread for a fraction of what you'd pay in tourist-heavy Turkish spots. Eating out is affordable and family friendly, with mild spices and fresh ingredients. Plus, mint tea breaks are practically a cultural activity in themselves.

“In terms of budget, Morocco offers excellent value for money. Accommodation, transport, and meals are all generally cheaper than in Turkey, and you can often find great deals on boutique riads and guesthouses with real character. Flights to Tangier from the UK are also increasing, with low-cost carriers making it more accessible than ever.”

Skyscanner currently has return flights to Tangier from the UK in September for as low as £126 returning, making it accessible and affordable for a quick getaway.  Accommodation is relatively cheap too, with a seven-night stay at a 4-star all-inclusive hotel for a family of four available starting at £2509.