Prince Harry and Meghan are rolling the dice on a trip to Vegas – for a “meet and greet” with fans to promote her As Ever products. Their first joint official visit to Sin City is part of the royal couple’s new commercial deal with Netflix. The streaming giant is helping to market, distribute and sell her sparkling wines, breakfast spreads, flower sprinkles, and cookie and crepe mixes.
The Duke and Duchess of Sussex will be peddling their wares at a new 100,000sqft Netflix House retail location being built inside the trendy BLVD luxury shopping centre on the famous Las Vegas Strip. It is just a few miles from the Wynn Hotel, where Harry’s stag night took place in a VIP suite and photos emerged of a strip billiards game.
Harry, 40, returned to Vegas in May on a much more sober mission, to support the Diana Award at a charity event honouring his late mother. Now he and his wife, whose second series of her cookery show With Love, Meghan will air on Netflix on Tuesday August 26, will return together as part of their new deal.
As the Sunday Express exclusively revealed in June, Netflix experts are helping the royal couple to “turbo-charge” sales of Meghan’s As Ever brand in a bid to turn it into an online powerhouse. This will include the couple making personal appearances at Netflix House venues that will sell merchandise and food based on its most popular programmes, as well as “immersive fan activities” drawn from shows including Wednesday and Squid Game.
A senior Hollywood production source confirmed Harry and Meghan will first visit two Netflix House venues due for completion this
year in Dallas, Texas, and King of Prussia, Pennsylvania. “By the time they hit the Vegas outlet, which will open in less than two years, it is anticipated at the highest executive levels that As Ever will be a major revenue source for both them and Netflix,” they said.
It was announced earlier this month the couple’s £74million five-year contract had not been renewed although a “first look” film and TV production deal has been agreed that will give Netflix first refusal on any projects proposed by their Archewell production company.
But our source revealed: “The media and public would be completely misguided to think that this means the money has dried up for Harry and Meghan.
“Ted Sarandos [Netflix co-CEO] is still a major supporter and believes Meghan, through her As Ever brand, can evolve into a serious entrepreneur online, on TV and, now, at physical retail venues.
“Many more Netflix House venues will be popping up across America and other countries over the coming years and the idea is that Harry and Meghan will help promote her products in person from time to time to stimulate sales.”
Neither Netflix nor Archewell responded to requests for comment.