Netflix reportedly encountered difficulties accommodating Meghan Markle's As Ever brand, which encompasses preserves, floral garnishes, candles and wine, with the platform allegedly expressing dissatisfaction with the venture.

A Los Angeles source revealed the streaming service "was not happy" with the brand, claiming it "just didn't fit" alongside their existing offerings and that subscribers demonstrated "no appetite" for it. The source further disclosed that Netflix had considered stocking As Ever products within its two new brick-and-mortar outlets in Philadelphia and Dallas, which were designed to complement Meghan's television programme, With Love, Meghan.

"They were not happy with the fact that no one really cared about the brand, so when they were looking to create As Ever areas in Netflix House, there was no appetite for it," the insider said. "It just didn't fit with Squid Game or Stranger Things or Bridgerton like they had hoped."

Sources close to Meghan maintained the brand was always destined for sale exclusively through its official website, rather than traditional retail locations. Meghan, 44, has now opted to assume full ownership of As Ever.

A source close to her suggested she perceived Netflix as overly "cautious" and welcomed the opportunity to oversee her brand autonomously, reported the Daily Mail. The duchess purportedly believes distancing herself from Netflix will enable her preserves and candles to "go global."

Industry analysts have voiced apprehension regarding how the separation might affect Meghan's future commercial partnerships.

Eric Schiffer, chairman of Reputation Management Consultants in the US, told Page Six, "Losing Netflix on As Ever is a brutal backlash because the halo just got ripped off, and what's left looks like another failed Montecito money grab.

The pattern is starting to look like lethally unwise brand management. For Meghan, losing Netflix is the kiss of death to the pitch that prestige partners still see unlimited upside."

The Netflix separation follows a string of disappointing projects between the streaming giant and Archewell Productions, the couple's media company.

Cookie Queens, a documentary executive-produced by Harry and Meghan, has not been commissioned, and Meet Me at the Lake, another film project, remains in development more than two years after its announcement.

Despite the parting of ways, Meghan remains on good terms with Netflix, including boss Ted Sarandos.

A spokesperson for As Ever told the Daily Mail last week, "As Ever is grateful for Netflix's partnership through launch and our first year.

"We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own. We have an exciting year ahead and can't wait to share more."

Ahead of the launch of With Love, Meghan last year, the duchess described the programme as a way to "find herself again" and identified herself as a "female founder" and "entrepreneur," rather than an influencer.

At the time, she stated, "I see myself as an entrepreneur and a female founder and if the brand ends up influential, then that's great."