A high street fashion brand will open more stores after a successful Christmas period. Jigsaw, beloved by the Princess of Wales, said brand sales rose 26% over the festive period as its new boss hailed signs of turnaround. In 2020, the business axed men's clothes and closed 30 shops due to the struggle to retain its middle-class shopper base.
The brand currently has 43 stores and 28 concessions, with newer shops including in the Battersea Power Station shopping centre in south London, Daily Mail reported. The group said its leather clothes, knitwear and coats, were an especially "successful standout", with its profit margin growing 35% thanks to fewer discounts.
Tikki Godley, managing director at Jigsaw, said the group is "excited to continue investing in the high street through 2026".
He said: "This transformation has been about getting back to what our customers love about Jigsaw – thoughtful design, quality and clothes that feel relevant to modern life.
"By putting product and customer insight at the heart of every decision, we've created a platform for sustainable growth and are excited to continue investing in the high street through 2026."
Jigsaw, owned by Carphone Warehouse tycoon David Ross, was founded in Brighton in 1970 by John Robinson.
Ross, who is the former chairman of the National Portrait Gallery, replaced Robinson as the majority shareholder last year after injecting £5m into the group.
