The Reform revolution continues, as pollster More in Common finds Nigel Farage's party is now the most popular among former state and grammar school pupils. In startling findings set to confirm Reform UK as the party of the working man and woman, one-third of former students at non-selective state schools would back Farage. Among former grammar school pupils, the figure is about the same, just one point ahead on 34%.
And guess which party wins over most public schoolboys and girls? By 'eck, it's the "party of working people". Labour wins over a huge 38% of this demographic. That said, Reform still wins over one-quarter of those educated at independent schools.
No doubt many on the Left will comfort themselves that Reform voters are, well, a bit thick and don't know what's good for them. In reality, most have just seen through the con-trick of the old establishment parties.
Indeed, More in Common finds just 20% of former non-grammar state school students would back son of a toolmaker, Sir Keir Starmer.
Mind you, it's even worse news for the Tories, winning over a mere 17% of those educated at comprehensives and academies, as well as private schools.
In a week which saw Danny Kruger defect to Reform, one wonders how much longer Conservative leader Kemi Badenoch can stay in place.
Leadership rules allow her to be challenged from November, although her defenestration could be bad news for Farage. Her leadership after all has no doubt aided Reform's rise.
As for Labour, the party now finds itself pushed into third place in Wales as next year's Senedd election becomes a two-horse race between Reform and Plaid Cymru.
Mind you, the apparent implosion of Jeremy Corbyn's brilliantly-named Your Party could give Labour a much-needed boost.
Corbyn and co-leader Zarah Sultana have apparently had a public bust-up over emails about party membership.
Sultana called out this "sexist boys’ club", while the other side warned legal advice is being taken.
Talk about trouble at mill. Still, if Your Party potentially took votes from Labour, it arguably helped Farage.
Conversely, its implosion could give Sir Keir a bit of respite and take from Reform a possible advantage offered by splitting the Left vote.
Still, Farage won't be too worried. Even now, More in Common - like YouGov - has Reform nine points ahead of Labour.
Meanwhile pollster Find Out Now just gave Reform a monster 18-point lead, three points up from its previous poll. Strewth!
As Reform wins over the Brexit-voting demographic which gave Boris Johnson his 2019 landslide, it is remodelling the British political landscape.
Farage's party is increasingly the voice of British conservatism, the real opposition to Labour, and the new home of growing numbers of patriotic former Labour votes.
As for the working man's party, no doubt they'll be choking on their smoked salmon sandwiches over these latest findings.