Skincare lovers who are looking to keep fine lines and wrinkles at bay know how important it is to find the right product and apply it regularly. The earlier users start, the better the results - as with most things, prevention is better than cure.

That's why shoppers are flocking to Amazon to get their hands on the L’Oréal Paris Laser Renew Anti-Ageing Triple Action Eye Cream, which is now reduced by 45%. Buyers can get the cream for £16.49 at Amazon, down from the RRP of £29.99, and those who have already tried it say it works wonders.

The eye cream is suitable for all skin types and is formulated for ages 30 to 60, designed to replump wrinkles, reduce eye bags and firm skin. It can be applied day and night on a clean face, using the cold tip to soothe the delicate skin around the eyes as users massage the product in.

The L’Oréal Paris Laser Renew Anti-Ageing Triple Action Eye Cream is formulated with hyaluronic acid, vitamin C and pro-xylane, an anti-aging ingredient, as well as caffeine, working together to rejuvenate the eye area and reduce the physical impact of tiredness on the skin. According to the brand, after seven days of use the eye contour skin looks smoother, fine lines appear less visible, and skin looks radiant, and after four weeks users could see a reduction in crow's feet wrinkles and have firmer-feeling skin.

As an alternative, shoppers could take a look at the Paula's Choice Resist Anti-Aging Eye Cream, which is now £31.45 direct from Paula's Choice. This one is also suitable for all skin types and tackles aging, dry and sensitive skin.

For a more wallet-friendly option, buyers could try The INKEY List Caffeine Eye Cream, which is £8 at Boots. Formulated with caffeine, this one helps reduce the appearance of dark circles and visibly reduces puffiness under the eyes.

However, the L’Oréal Paris Laser Renew Anti-Ageing Triple Action Eye Cream has plenty of fans at Amazon. One shopper said: "Use this all the time - extremely good. Does what it says on the can! Keeps the lines at bay!"

Another buyer added: "Love this cream and easy to apply with the silver ball at the end of the tube. A great price too. Another quality of this cream, when used, it isn't greasy."

A third said: "I really like this eye cream because it is light and gently glides under my eyes without causing any irritation. I don't use the applicator as I prefer to use my fingers. This is my 2nd tube and very good value for money."

Some users found it didn't work as well as they'd expected. One said: "Great cold feeling for tired eyes but didn't see much diffrence. Definietly more moisture for sure."

Another described it as "okay", saying: "I think it’s okay for helping brighten the eye area but after a few hours it starts to pile and peel around the eye. You rub your face and you can feel it bunching in under your skin. The tip is cooling but despite using it for a while now, I haven’t noticed as much difference as I would have expected."

The L’Oréal Paris Laser Renew Anti-Ageing Triple Action Eye Cream is available at Amazon.