ITV is already home to the likes of The Chase and Limitless Win, but the broadcaster is now set to introduce a brand new quiz show.

Win Win with People's Postcode Lottery is set to become the newest addition to ITV's Saturday night line-up.

Billed as an "interactive TV event where anyone can be a winner", the fresh programme sees studio participants and home viewers compete to win identical prizes.

The series, comprising six episodes, builds towards a nail-biting finale, where one fortunate participant will claim an extraordinary £1 million prize.

Comedy pair Mel Giedroyc and Sue Perkins will present Win Win with People's Postcode Lottery, with radio presenter Jordan North venturing out to surprise selected viewers at home.

The queries featured on the programme originate from the British public, with ITV having polled the nation to discover what they adore and despise, favour and reject.

40 participants will compete in the studio, with home viewers also taking part. A range of rewards are available, from fantasy getaways to premium vehicles, plus tickets to major events. Each instalment will witness players battling to secure a position on Millionaire's Row.

They can secure a spot by either claiming victory or exchanging a reward for placement. Home viewers will receive the opportunity to earn a position by participating. The concluding episode will witness one player on Millionaire's Row claim the top prize.

The fresh quiz programme arrives via BE Studio through ITV and receives joint funding from People's Postcode Lottery and ITV.

Discussing the distinctive nature of Win Win with People's Postcode Lottery, presenter Mel remarked: "The interactivity is probably key. It's not just about shouting at the telly or arguing with your family about the answers; you can actually join in and you could win."

Meanwhile, Sue commented: "In the spirit of great Saturday night TV, it's packed with laughter, drama, plus stomach-churning decisions. It's incredibly exciting to be a part of."

Furthermore, Jordan expressed his enthusiasm, declaring: "You can literally play along with this show at home one week, and then another you could find yourself in the actual studio playing.

"I can't wait to turn up at people's houses and say, get those glad rags on, you're going to be on telly! From your sofa to hobnobbing with Mel and Sue... it's just incredible."

Win Win with People’s Postcode Lottery starts Saturday, 6 September at 7.15pm on ITV1 and ITVX.