New research reveals that pivotal life decisions are often made while soaking up the sun on holiday. A survey of 2,000 adults found that over three-fifths believe a holiday can be 'transformative', leading to four in 10 making significant life choices during their travels. The study, commissioned by online travel agent loveholidays, found that Brits feel more relaxed on holiday, which aids clearer thinking. A quarter also believe that sunshine provides the mental clarity they need when away from home.
Over a quarter of holidaymakers have decided to change careers whilst on holiday. Meanwhile, one in five realised it was time to start a family. Other 'transformative' decisions included launching a new business, moving house or even ending a relationship.
Psychologist Jo Hemmings, who collaborated with the holiday provider, explained: "Holidays have a transformational power. When we step away from our routines, something magical happens; we give ourselves the freedom to see clearly, think differently, and make decisions with a fresh perspective."
She added: "Free from pressures, problems and distractions, people find themselves making career moves, relationship choices, and setting personal goals with newfound clarity."
Over half of those who made a significant decision whilst on holiday but failed to follow through, ended up regretting it.
"It's compelling to see how many of us consider holidays to be life-changing," Jo added, "a testament to their significance and the trust we place in them to transform the everyday."
"Different destinations can offer different kinds of clarity. Whether it's the relaxing nature of a luxury all inclusive, or the buzz of a bustling city, holidays help people step outside their usual mindset and return with a renewed sense of direction."
Holidaymakers are more likely to feel reflective on a beach break (37 per cent), or a luxury all inclusive (22 per cent), and 21 per cent even felt they did the most reflection when travelling solo.
