For beauty enthusiasts, there's nothing more exasperating than hearing about a hyped product that isn't available in the UK. Until recently, this was the case with INNBEAUTY Project, a skincare brand that has been making waves in the US for its remarkable results.

However, British shoppers can now rejoice as the brand has finally made its way to the UK, bringing along its star product, the Extreme Eye Cream. INNBEAUTY Project is now stocked in Sephora stores and online, with all products priced under £50.

This includes the highly acclaimed Extreme Eye Cream, which holds the title of the top eye treatment at Sephora in the US. The cream, retailing at £49, has sold out three times since March due to its popularity and rave reviews from customers who have noticed significant improvements in fine lines and skin firmness within days of use.

The Extreme Eye Cream boasts a potent mix of peptides, bio-retinol and fermented amino acids in a nourishing base, designed to address various skincare issues around the eye area such as fine lines, wrinkles, loss of firmness, elasticity, and puffiness, reports the Mirror.

Clinical trials conducted by INNBEAUTY Project revealed impressive results, with significant reductions in puffiness, wrinkles, and sagging eyelids observed within a week. After eight weeks, an average reduction of 26% in eyelid sagging and a 25% decrease in crow's feet were noted.

The Sephora website showcases some striking before-and-after images, alongside hundreds of five-star reviews from satisfied customers praising the effectiveness of the Extreme Eye Cream.

One satisfied customer shared their experience, stating: "I saw results after using this eye cream for a few days," and detailed the improvements by saying: "I noticed that my fine lines had diminished drastically. The skin on my other eye area seem much more firmer and smoother. I was looking for an eye cream that could keep fine lines at bay and this definitely is the product to do that. Ever since I've been using this product, I noticed that my eye area looks much more youthful."

Another happy user expressed their fondness for the product: "I really love this INNBEAUTY Extreme Cream Eye," and continued with praise: "already a fan of their Extreme Cream for the face. It leaves the under-eye area looking refreshed and bright [and] I can already start to see my fine lines looking better around my eye. I'd recommend this if you're looking for a good eye cream."

A third review hailed the product as transformative: "A total game-changer for my eyes!" and elaborated on its efficacy: "I've tried countless eye creams, but Extreme Cream Eye Lift genuinely impressed me. Within a week, I noticed a real difference - the puffiness under my eyes had visibly reduced, and my eyelids looked firmer and more lifted. The texture is rich but not heavy, and it melts beautifully into the skin, leaving it perfectly prepped for concealer."

Some customers have voiced concerns over the product's packaging, with one shopper commenting: "There is no tube to help the cream move up to the pump...maybe it's like a vacuum container where the bottom has a diaphragm that rises when the product is dispensed?" They also added their preference for other brands, stating they 'liked the Beauty of Joseon retinal eye cream better, or the Lift and Firm by Sephora.' The Beauty of Joseon Eye serum is on sale at Boots for £13.50 and Sephora's Lift and Firm is on sale for £15.19.

In line with the previous customer's remarks, another standout item from INNBEAUTY worth considering is the acclaimed Extreme Cream (£49), which boasts impressive results such as a 133% boost in skin hydration over six weeks and a significant 13.5% decrease in wrinkle appearance.

For those on the hunt for a more budget-friendly eye cream alternative, L'Oréal Paris offers two excellent choices: Revitalift Pro Retinol Anti Wrinkle Eye Cream, now reduced from £14.99 to £7.49, and the more sophisticated Age Perfect Cell Renew Midnight Eye Cream Antioxidant Recovery Complex, currently discounted from £29.99 to £22.49.