Gemma Collins caused quite a stir after she 'accidentally' let slip details of her wedding plans on Instagram. The reality TV star had fans in a spin this week when she hinted at a return to the ice for her first dance with fiancé Rami. In a comical twist, she seemed to apologise for the blunder before revealing it was all in jest and encouraging everyone to embrace oversharing. Following the incident, the star partnered with a mobile network to urge Brits to become 'oversharers', if they aren't already.

This comes after a study by Sky Mobile involving 2,000 adults found that nearly half admit to oversharing aspects of their personal lives, often replaying conversations in their heads more than three times due to concerns about speaking too freely. Interestingly, a third of participants confessed to spontaneously sharing details about their lives without any prompting, finding it difficult to stop once they've started.

Discussing romantic relationships is deemed 'cringey' by two-thirds of people, with financial matters and workplace disputes also considered awkward topics.

Surprisingly, almost three-quarters admitted to oversharing primarily through phone calls, texts or social media. However, baby boomers and millennials prefer face-to-face interactions for oversharing, deeming it the best method.

Sky Mobile's latest study, which they cheekily leaked themselves, aims to get people to celebrate their 'oversharer' tendencies.

Gemma Collins said: "Oversharing is caring huns, don't stress about it - I've overshared all my life and I love it. Now, we can share even more so that those you love can keep the group chats going strong."

The research revealed that 37 per cent have formed new bonds through oversharing, while 33 per cent felt a sense of relief from doing so.

Excitement leads 46 per cent to divulge too much, trust-building motivates 31 per cent, and reacting to someone else's TMI accounts for another 30 per cent.

Ben Case, managing director of connectivity at Sky Mobile, which is offering a Piggybank benefit that allows people to share any unused data with up to seven family members or friends with SIMS on their plan, added: "We're all about sharing more - and that includes your data.

"So, whether it's a group chat, a video call, or a meme marathon, oversharing has never been easier."