Kaleb Cooper, the breakout star from Clarkson's Farm, has taken a cheeky dig at Jeremy Clarkson in a new advert for Hawkstone lager, reports Gloucestershire Live.

In the amusing video, 65 year old Jeremy emerges from his pub The Farmer's Dog with a pint of Hawkstone's lager and begins to enthusiastically praise the beverage.

He then joins the Farmer's Choir outside the pub and partakes in their spirited performance, in a similar format to the first controversial Hawkstone lager advert, which was defended by farmers.

The choir belts out the catchy phrase: "Hawkstone Lager, it's the dog's nuts" to the melody of Handel's Messiah.

But as they reach the crescendo, Kaleb, aged 27, turns to Jeremy and quips: "Why are you singing? You're not a farmer."

This jibe abruptly stops Jeremy in his tracks while Kaleb continues to sing along with the choir, leaving The Grand Tour presenter to simply finish his drink.

The exchange provides a dose of humour, highlighting the playful banter between Jeremy and Kaleb, despite their occasional on-screen spats.

Viewers quickly reacted to the advert, with one rushing to Jeremy's side, commenting: "You are too a farmer! Not necessarily a good one, but a farmer nonetheless."

Another fan expressed their amusement, saying: "Made me chuckle and absolutely fabulous and brilliant fun."

A third viewer praised Jeremy's impact, stating: "Because you're single handedly showing the nation that the government doesn't give a flying F about farmers. You've shown that and the nation stands behind you [sic]."

The commercial concludes with Jeremy gazing into the camera and proudly declaring: "I did a jingle!".

Jeremy took to Instagram to share the second commercial with his followers, captioning the clip: "Our second ad, and we aren't allowed to show this one on TV either ..a case of 24 Hawkstone for a lucky winner who guesses why... #backbritishfarmingdrinkhawkstone."

This latest advert follows hot on the heels of Jeremy's first expletive-laden offering, which the ex-Top Gear presenter claimed had been banned from airing.

Yet, RadioCentre, the body responsible for pre-broadcast radio advertising regulation in the UK, confirmed they hadn't received the commercial for review, indicating it was not actually banned.

Furthermore, an investigation by LadBible prompted enquiries with regulators Clearcast, who handle pre-air TV adverts, and the Advertising Standards Authority (ASA), both of whom stated they had not banned the advert.

The ASA clarified that they only address complaints after an advert has been aired.

Given the profanity in the initial advert, featuring a choir singing "f***ing good" about the lager, it would likely have faced prohibition had it been presented to the regulatory bodies.

In addition to plugging his Hawkstone beer, Jeremy is currently busy filming season five of the internationally acclaimed Clarkson's Farm series.

He has divulged plans to explore the impact of inheritance tax on farmers and aims to expand upon his ventures at Diddy Squat and his newly acquired pub, The Farmer's Dog.

Clarkson’s Farm season 4 is streaming on Prime Video now