Amazon Prime Day is in full swing, and this year it's a four-day event exclusively for Amazon Prime members. With hundreds of products marked down and only a short window for shopping, Prime Day can feel a bit like a beauty jungle - full of hidden gems but also a lot of noise.
As a beauty editor, I spend my days testing the newest serums, gadgets, and cult-favourite finds, so when Prime Day rolls around, I know exactly what’s worth adding to your basket. You’ll discover major markdowns from bestselling brands like L’Oreal, Garnier and La Roche Posay, plus price drops on cult devices and tools - you can save nearly £100 on ghd Platinum+ Hair Straighteners, for example Whether you’re topping up your skincare staples or finally trying that viral product you’ve had saved for months, here are the Prime Day beauty deals worth your time.
It's well worth signing up for a Prime account if you don't have one already. If you sign up now, you can get 30 days for free as part of an initial trial, with the option to cancel after 30 days or continue your membership.
All deals in this article are accurate at the time of writing, but could change or sell out.
Amazon Prime Day is an exclusive sale event for Prime members, offering major discounts across tech, beauty, home and more. This year, it’s running for a record-breaking four days. Held twice annually - once in summer, once in October. You can sign up for an Amazon Prime membership and it's free for 30 days, so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
This year, Prime Day is set to be the longest yet, running for a full 96 hours from Tuesday, 8 July to Friday, 11 July 2025. But don’t expect the same deals throughout - discounts can drop off quickly as stock sells out or demand spikes. New offers will also go live at midnight each night, so it’s worth checking back regularly if you’ve got your eye on something.
