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While many beauty fans turn to serums and creams to combat fine lines and wrinkles, a growing number of shoppers are opting for skincare gadgets and sales of face contouring devices have skyrocketed, with one Amazon product standing out from the crowd.

The ANLAN Face Massager combines heat, massage and coloured light therapy to slim and contour the jawline, bringing the technology of modern spa treatments straight to our homes. Usually priced at £35.99, it is currently available for £19.59 in the Amazon Prime Day sale. Non-Prime members can try the subscription on a 30-day free trial to unlock the discounts and enjoy unlimited one-day and next-day deliveries.

The ANLAN Face Massager operates by emitting a weak current that activates facial muscle cells and boosts metabolism. It can diminish skin wrinkles through a high-speed sound vibration massage of 10,000 times per minute.

According to Manchester Evening News, a constant temperature of 45°C aids in promoting blood circulation and the growth of fibroblasts and collagen, accelerating nutrient absorption and lymphatic drainage. It can also improve fine lines, wrinkles, sagging, melanin and scars.

ANLAN claims customers "can see certain effects after 28 days" and one 38-year-old shopper said she noticed a big change, adding: "Cheekbones and eye area are noticeably lifted after use and an overall snatched feeling in the face and neck."

The gadget features three different light settings - Red, Blue and Green. The Red mode is said to activate collagen, improve fine lines and restore skin elasticity, while the Blue mode can inhibit bacterial growth and reduce acne and pimples.

The green mode is designed to soothe the skin, leaving it feeling taut and silky. Whilst it's particularly effective for drooping necks and facial lines, this anti-ageing gadget can be used across the entire body.

It works most effectively when paired with oil or moisturiser to enhance nutrient penetration during massage. The ANLAN Face Massager has garnered thousands of reviews from Amazon customers who have tested the device.

Meanwhile, for those who'd rather opt for a professional clinic treatment, the  V-Lift Face Skin Tightening Treatment is available for £39 instead of £145 on Wowcher. It's offered at numerous locations throughout the UK.

Stylpro's Fabulous Firmer Neck & Face Smoother is similar to the ANLAN one and shoppers can get £5 off on Superdrug, making it £23.99. It also features red, blue and green light technology for a quick treatment on face and neck.

One Amazon buyer awarded it five stars, commenting: "I bought this after my sister got a similar one (called Luminique) for neck lines and told me she saw a visible difference. I'm really happy with it. Only used it a few times, but it does make a difference. My skin feels tighter and brighter and my few neck lines are less visible, really. It's a simple product that vibrates and has three levels of heat, corresponding to different led colours (green, red and blue)."

She also cautioned: "My sister recommended not using right in the front of the neck, but on the sides. If you've done any recent procedure in your face, I'd check if you should avoid heat (it seems the green mode has none). For people complaining about the charger, it is a bit flimsy, but it you push it will fit. I'm just using a different charger now, it's a simple micro USB."

A second shared their experience: "Gutted I didn't do a before and after photo. So I am in process of losing some weight, fast so neck is not cooperating as I'm over 40 and nothing goes back as it once did. So have been using it now for about a month and I would say it is better not all tight which I did not expect anyways but definitely better. So I will be using it for sure."

Another user expressed satisfaction: "Bought this product after seeing so many similar ones on social media, after checking the reviews I chose this one. Originally using it with just an oil but got the gel they sell too and love them both, my skin is so soft, moisturised and plumped and feels slightly tighter already will continue to use this daily as it also just feels so nice when it's being used."

Yet another was less impressed, stating: "Been using daily for 3 weeks and to be honest there's no change but I will persevere." One mentioned a battery issue: "I've only used it for a little bit but I have to recharge it after every three uses. Is this normal? Don't think I'd recommend based on this and the price dosen't reflect poor battery life."

However, somebody else wrote: "I'm 38 and 100% love this ANLAN Face Massager. Been using every day for the last few weeks and within days started noticing a big change in skin texture, brightness and pore size. If I pay extra attention to my 11s and fine lines on my forehead, a much smoother complexion is achievable."

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