Holidaymakers are more concerned about losing luggage and missing flights than being pickpocketed or losing their passport, according to a survey of 2,000 travellers. The poll revealed that health emergencies top the list of worries when abroad, with theft also ranking high. Meanwhile, 27% of respondents fear getting lost, while 25% worry about unsafe accommodation.

However, only 8% are concerned about online threats while overseas, despite these being common on unsecured foreign networks. The research found that 86% of travellers consider themselves cautious when booking trips. However, 29% have been scammed or targeted either during their trip or while planning it.

Melissa Voeller, a cyber safety advocate for Norton, which commissioned the study, said: "When we travel, we often focus on physical safety, like guarding our belongings or catching our flight, but digital threats don't take a holiday. From public Wi-Fi risks to phishing scams disguised as hotel confirmations, cybercriminals target travellers when their guard is down."

When it comes to online safety, 23% admit they're not clued up on the risks and how to protect themselves. It was revealed that 14% are unsure of the risks associated with connecting to an unsecured Wi-Fi network, including common threats such as malware distribution.

Among those who connect to Wi-Fi while abroad, 14% have encountered suspicious pop-ups, 9% have received data breach alerts, and 8% have experienced online scams or fraud.

The most common activities performed by these individuals include online banking, shopping with a credit card, streaming TV or music , and checking work emails. But doing so can put you at serious risk Melissa warned.

"Public Wi-Fi might be convenient for checking maps or posting on social media, but it can be a hotspot for cybercriminals, too. Logging into banking apps or entering personal information on an unsecured connection abroad can be just as risky as losing your wallet," she said.

To gain access to Wi-Fi during their travels, 45% have provided their email address, 30% have entered their first and last name, and 28% have even disclosed their hotel room number, according to data from OnePoll.com.

"A few clicks in the wrong place could give hackers access to everything from your email to your banking details, making you more vulnerable to threats," Melissa cautioned.

"One-way holidaymakers can safeguard their online privacy, especially when travelling, is by using a Virtual Private Network (VPN) that can help protect your digital life and enable access to your favourite content wherever you are around the world."

Travel expert, Simon Calder, added: "Public Wi-Fi, especially in places like airports or hotels, isn't always as safe as it seems, that's why using a VPN is a smart move.

"It gives you added peace of mind that your online activity stays private and for your eyes only, no matter where your travels take you."