However, what many households don’t realise is that the issue often lies in how they do their laundry, rather than the actual quality of the towel. That’s why an expert has shone a light on a common mistake many Brits make that leads to towels that feel more like sandpaper than a piece of fabric.

Molly Freshwater, Founder of Secret Linen Store, said: “High-quality bath towels should feel thick and indulgent. However, because of this, the detergent can be harder to remove during rinse cycles than other materials. This will accumulate over time and may cause your towels to feel hard and stiff.” It's not just the detergent build-up that causes problems - towels are made from natural fibres, like cotton, which require a little extra care.

Freshwater also advised: “Ensuring you’re using a gentle detergent is also important, as towels are made from natural fibres like cotton. Harsh detergents can cause permanent damage to these fibres.”

The drying process also plays a significant role in softness, and overusing the tumble dryer can be a mistake many of us make.

Freshwater noted: “To get the best results, dry your towels on a low heat setting so they’re not completely dried out, or hang them outside on a windy day. The wind will help agitate the fibres and keep them soft.”

But the most surprising fix could be hiding right in your kitchen right now: white vinegar.

“If your towels are feeling stiff and scratchy, a simple trick might be lurking inside your kitchen cupboards,” said Freshwater.

“Just pour the vinegar directly into the drum before loading your towels, and start the cycle as usual.”

Vinegar works wonders by breaking down detergent residue and mineral build-up in the fibres, which can be the cause of roughness.

“It helps to restore softness and absorbency without harsh chemicals, leaving your towels fresh and cosy,” said Freshwater.

And don’t worry about the smell, as it vanishes once the wash cycle is complete, leaving you with fresh smelling towels that are ready to use.

So, before you consider tossing your towels out or spending on expensive softening products, give this affordable fix a try.