Meghan Markle has issued a major update as she announces her new "secret" brand 'As Ever'.

The Duchess of Sussex, 43, has taken her Instagram to share that she has been working behind the scenes on her new brand, which appears to replace 'American Riviera Orchard'.

With Prince Harry letting it known he is behind the camera by telling his wife that "it's recording", Meghan takes the camera to share: "Cats out of the bag, I'm shocked we've kept it a secret for so long..."

Sharing that her business is, like her new Netflix show, launching in two weeks time, she added that her brand has also changed name.

Meghan said: "...Which there's been a lot of curiosity about. Last year, I thought you know what, American Riviera, that sounds like such a great name, it's my neighbourhood [and] its a name for Santa Barbara. But it limited me to things that were just manufactured and grown in this area.

"Then Netflix came on, not just as my partner in the show [With Love, Meghan] but as my partner in business. It was huge."'

Annoucing that 'As Ever' is a name she "secured" in 2022, Meghan added: "This the moment [for the announcement]. It's called 'As Ever'. 'As Ever' essentially means 'as it's always been'."

Hinting what is to come, Meghan reveals that it dates back to her blogging days with 'The Tig'. She added: "I've always loved cooking, crafting and gardening. This is what I do and I haven't been able to share it with you in the same way for the past few years but now I can."

Speaking of her jam jars, which she previously sent out in a batch of 50 to a host of her friends, she said, "Of course there will be fruit preserve. I think we're are all clear at this point that jam is my jam. There's so many more products that I loved [and] use in my home. It's time to share it with you. So I can't wait for you guys to see it. Thanks guys."

Taking to X, many Sussex fans express their excitement for Meghan's new brand.

One fan commented: "Meghan Markle is finally revealing her new project: As Ever! A brand that reflects everything she loves—cooking, gardening, hosting, and finding joy in the everyday.

"Can’t wait to see everything she’s been creating with so much passion! Sending love and excitement for this beautiful new chapter!"