New data from the AA shows clearer signposting for EV charging could help drive mass adoption. The report has been heavily welcomed by InstaVolt, the UK’s largest electric vehicles [EV] ultra-rapid charge point provider, and EV affordability advocate FairCharge.

The campaign for improved EV charging signage was launched by InstaVolt and FairCharge two years ago. Since then, they have worked to bring the issue to public attention, and engagement with the Government has increased. T

Simon Smith, Chief Commercial Officer at InstaVolt, said: "Ultra-rapid EV charging is being rolled out at record pace, and clear signage is the missing piece to reassure drivers that going electric is not only practical but convenient. We are already in consultation with government bodies and urge them to make small but effective changes to existing processes."

Quentin Willson, Founder of FairCharge, added: "We’ve worked with InstaVolt to repeatedly raise the issue of the lack of... The AA has voiced its support for clearer signage for electric vehicle charging points across the UK's road networks, a move that has been welcomed by EV drivers.

"However, despite calls for change over the past two years, there has been little progress, leading to a perception among non-EV drivers that there is a lack of charging infrastructure. A recent survey of 8,268 potential EV drivers revealed that 56% believe a universal sign would help chargers stand out, while 51% suggested using pricing boards similar to those at petrol stations. Additionally, 52% proposed including charge points on built-in sat-navs for petrol and diesel cars."

Jack Cousins, head of policy at the AA, warned that many charging units are "hiding in plain sight" and that highlighting the network would boost confidence among those considering switching to electric. He added: "A visible public charging network is just one aspect that drivers are looking at when considering if the time is right for them to go electric."