The British public have been here before.
A Prime Minister talking tough on immigration and promising to finally be the one to “restore control of Britain’s borders”.
But one thing really struck me during the press conference at Downing Street – how much Prime Minister Sir Keir Starmer’s rhetoric has changed.
Cast your minds back to when Sir Keir first ran to be leader of the Labour Party.
He pledged, on migration, “full voting rights for EU nationals. Defend free movement as we leave the EU. An immigration system based on compassion and dignity”.
Today, in Downing Street, the Prime Minister vowed to “close the book on a squalid chapter for our politics, our economy and our country”.
That period he was referring to was an era where businesses have been addicted to cheap foreign labour and relied on migrant workers.
And he told the public “we will deliver what you have asked for – time and again – and we will take back control of our borders”.
So, as ever in politics, the devil will be in the detail.
And the key thing we all still need to know? What is the net migration target? How are we supposed to judge Labour on whether they have been successful in implementing their policies?
Net migration is already falling, after foreign care workers and students were banned from bringing their family members with them.
Professor Brian Bell, chairman of the Migration Advisory Committee, has predicted net migration will settle at 250,000 to 300,000. Is that an acceptable level to the Prime Minister?
We just don’t know.
The Prime Minister vowed to take further steps if his plans fail. But he refused to leave the ECHR or disapply human rights laws.
So, we’re still left with key questions about how he will prevent the courts from blocking deportations of foreign criminals.
That’s why the details are going to be critical.
Because Keir Starmer has taken, in the past nine years, seemingly direct opposing views on an issue of critical important to the British people.
The only way we will know which version of the Prime Minister we are getting is when numbers fall and GDP per capita begins to rise again.
That’ll mean the nation is getting richer and feels richer, reversing years of stagnation and decline.
Leaving Downing Street this morning, it was perfectly clear there may have been a change in rhetoric.
But what the country really needs is results.
Our public services are creaking under pressure. Communities are becoming more and more frustrated, angry even, with the repeated failures to tackle high levels of immigration.