Beauty lovers with ageing neck and décolletage concers are raving about a serum that they can't get enough of and many said it helped with lifting ines and wrinkles. The Edelweiss Neck Firming Serum by Boost Lab has been flying off the shelves, with Australian shoppers snapping up a bottle every 60 seconds. 

Retailing at £24.99, the cult serum works to "lift and smooth out crepey, sagging skin" and the edelweiss extract is formulated to shield against collagen breakdown and revitalise mature skin while the Tef Seed extract contributes in boosting skin elasticity. TV host Lisa Snowdon is also a fan of the serum after seeing "firmer, smoother, tighter skin" on her neck in two weeks' time.

The Pure Beauty Awards gold winner even contains a vegan-friendly alternative to collagen that targets the characteristic crinkled skin texture often seen around the neck, while helping to stave off future damage to the skin's structural proteins.

This serum champions skin health, steering clear of sulphates, parabens, and synthetic fragrances, making it a top choice for those with delicate skin types. With a glowing average of 4.4 stars from nearly 3,900 reviews, the Boost Lab Edelweiss Neck Firming Serum has secured its status as a fan favourite, according to the Manchester Evening News.

Designed with a pipette application, cusomters can control the exact amount of serum but Prai Beauty's Ageless Throat & Decolletage Serum comes with a rollerball applicator that offers a mess-free experience and it's available at Boots for £32.99.

For a more affordable choice, a 100ml bottle of Olay's Anti-Wrinkle Firm and Lift Face and Neck Lotion SPF15 has been reduced to £6.49 on Amazon. Alternatively, the This Works Perfect Cleavage and Neck Serum is now available for £36, down from £40 on Amazon.

One Boost Lab customer exclaimed: "This is the best product I have ever used. I wish I had taken it before picture two months ago because the difference is phenomenal. I'm 58-years-old and could really see my age showing up in my neck area. This serum is literally magic. I would highly recommend it to anyone particularly women of a similar age to myself."

A second added: "I can't believe the difference in my neck.. I honestly had the ugliest crinkled hole in my neck and it has completely gone. I have shown before and after pictures to my friends and they can't believe it either."

A third chimed in: "This product actually delivers. My neck and décolletage were starting to show my 51 years of living, but using the serum has immediately reduced the 'crepe' look and made everything look a bit fresher."

However, not all reviews are glowing; one shopper slammed the Edelweiss Neck Firming Serum with a one-star review, disappointedly stating: "I've been using twice daily for over a month, no change whatsoever. Disappointed."

Yet another shopper raved about the Boost Lab product: "I've been using this product for three weeks now. It's very silky and absorbs quickly which doesn't hold up the rest of my skin routine. The skin has tightened and there's visibly less wrinkles. Good value for money."